Marketing is a paradoxical undertaking: We create campaigns for the masses, but those messages are only ever experienced on the individual level. How does a good marketer straddle this? By writing directly to a single viewer, aka their buyer persona....
In times of chaos, marketing team structure is often overlooked, but for companies in hypergrowth, this can be a recipe...
Marketing teams today are drowning in software. The 2024 Marketing Technology Landscape revealed a staggering 14,106 martech products available, representing...
As a digital marketing consultant, I spend a lot of time promoting website content on social media. But what about...
If I were looking for the best way to divide a room full of marketers, I’d bring up the topic...
The oil and gas industry faces unique challenges that standard business software often can't address. From managing complex, multi-year drilling...
Human Resources firms face a unique set of challenges when managing client relationships. From tracking candidate pipelines and coordinating with...
Managing investor relationships isn’t like managing any old leads or sales deals. Investment firms deal with high-stakes portfolios, detailed reporting...
I’ve recently been using Substack to find new music to listen to. That’s probably not quite what its founders had...
Property management comes with unique challenges that go far beyond simple contact management. Property managers must juggle tenant relationships, owner...
