Kieran and I conducted an experiment with ChatGPT to brainstorm an unconventional marketing plan. Here are four intriguing approaches it suggested using community and audience — and why we think they're valuable for marketers. In the latest episode of Marketing...
It’s one thing to have good website copy — it’s something entirely different to ensure your site has great copy...
Whenever I think about brand awareness, I think of companies like Apple, Nike, and Trader Joe’s. Have you ever heard...
Imagine the leaders that inspire you. Each is likely unique, with a different style they use to meet goals, motivate,...
Google’s firm grip on the search engine market is a marketer’s dream — and nightmare. Commanding nearly 92% of the...
Contrary to popular belief, companies don't sell products — they sell branding. They sell experiences, feelings, and ideologies. Businesses with...
Knowing about copywriting is great, but nothing beats excellent copywriting examples at your fingertips. When I need to get inspired,...
I follow various content creators on social media and visit their platforms frequently. I often notice some will mention affiliate...
If you want to find the best time to post on Instagram, you're probably trying to get the highest engagement....
As a digital marketing expert, I’ve tried several strategies over the years. And one thing I’ve learned is that marketing...
