Imagine trying to describe a giraffe to someone whose never seen one. Maybe I'd say something like this: “Well, it has brown patches that look a little like puzzle pieces; a long, 6-foot-tall neck, and skinny legs.” This description is...
Conversion funnels are a fundamental concept in sales and marketing. Personally, I like to visualize the funnel as that big...
As a social media marketer or someone trying to build your social media presence, you know that it isn’t enough...
If I were to ask 10 different B2B marketers what “demand generation” means, I’d get 10 different answers. Unfortunately, there...
Customers don't just mindlessly purchase products or services. It's through customer journey analytics that marketers can understand their journey from...
If you’re staring at a blank screen (we’ve all been there) trying to figure out how to develop a marketing...
During my time at university, I used flowcharts to map out my research processes so they could be clearly understood...
Two years after Generative AI took off, one thing is clear: AI will transform the way businesses operate. But for...
When I’m reading a blog post or a long web page, one of my favorite things to do is jump...
Landing pages are one of the most important elements of lead generation. But they’re only effective if you know what...
