Water, electricity, and heat are complicated enough. Add the responsibility of regulations and customer relations, and utilities companies are set up for some complex challenges. Managing customer relationships, responding quickly to outages, integrating billing systems, and maintaining regulatory compliance —...
Managing a restaurant is tough work. Between juggling tables, staff, and endless orders, keeping track of customer relationships can feel...
Coming up with strong lead generation ideas isn’t always easy. I’ve found myself putting it off more than once —...
AI voice technology has been moving fast for a while now. But recently, it feels like we‘ve shifted into a...
In the world of account-based marketing, you start the sales process by selling directly to your best-fit, highest-value accounts. That...
Do you ever look at an ad and wonder, “What on earth does that mean?” That’s how I felt after...
At first, AI marketing campaigns were pretty obvious — robotic and stiff. Then, slowly but surely, brands started getting it....
There’s no way around it — every business needs to drive leads to grow. However, B2B lead generation is far...
With the global revenue for AI in marketing pegged at over $107.5 billion by 2028, there is no doubt that...
A few years ago, I was head of content at a health insurance company — a role that required a...
