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Apple’s first attempt at AI is Apple Intelligence

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Apple is going all in on AI in the most Apple way possible. At WWDC, the company’s annual conference for developers, the company revealed Apple Intelligence, an Apple-branded version of AI that is more focused on infusing its software with the technology and upgrading existing apps to make them more useful.

On supported devices, Apple Intelligence will be able to quickly summarize web pages in Safari, a feature that already exists on rival web browsers like Arc. You’ll also be able to use Apple Intelligence to quickly catch up on priority notifications. And just like Gmail and Outlook, your devices will be able create fleshed out responses to emails and text messages on your behalf.

Apple’s AI updates are a long time coming. The technology has shaken up Silicon Valley ever since OpenAI launched ChatGPT around the end of 2022. Since then, Apple’s rivals like Google, Samsung and Microsoft, as well as companies like Meta have raced to integrate AI features in all their primary products. Last month, Google announced that AI would be a cornerstone of the next version of Android and made major AI-powered changes to its search engine. Samsung, Apple’s primary smartphone competitor, added AI features to its phones earlier this year that can translate calls in real time and edit photos. Microsoft, too, unveiled AI-powered Copilot PCs, aimed at infusing Windows with AI features that include live captioning, image editing, and beefing up systemwide search.

This is a developing story…

Catch up here for all the news out of Apple’s WWDC 2024.



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