MONEY

Why Finding Great Stocks Is Easy but Keeping Them Is Nearly Impossible

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Businessman looking at financial charts
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You find a promising stock, do your research, and buy in at what seems like a reasonable price. Six months later, it’s down 40 percent. Your stomach churns. Every instinct screams “sell.” Yet five years later, that same stock has tripled in value. Sound familiar? This psychological rollercoaster is the hidden cost of successful investing that few talk about. Great stocks are often miserable…



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