Hey, remember a few years back when Facebook was trying to get into online dating?
Elon Musk has also suggested that X may look to add dating elements (though he is trying to create an “everything app”), and it makes some sense, given all the data that they have on each users’ interests, that this could work, right?
Well, there’s also another reason, as you can see in this listing from the team at Visual Capitalist: People are more willing to pay for features within online dating apps.
Which also makes sense, and would be similar to why many people pay for LinkedIn Premium, because it can give you an edge in critical life decisions.
But it is also interesting to note what people will and won’t pay for in apps, in the context of social platforms launching subscription features, many of which have not resonated with the majority of users.
Maybe the apps themselves should take notes.
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