How much time to you put into creating thumbnails for your videos?
Thumbnails are important for grabbing attention, and the top YouTubers invest a lot of their consideration into the exact right thumbnail image for each clip, in order to drive the most clicks.
But is there are magic formula for such, and what expression should you be going with to grab people’s as they scroll?
Is there a reason that most top YouTubers use a similar display format?
Indeed there is, and the team from Kapwing recently undertook a study to examine the most commonly used YouTube thumbnail expressions, and which perform best.
Kapwing used facial recognition technology to identify the emotion on the faces of the most watched YouTubers’ thumbnail images. Based on this, it’s come up with the below overview of thumbnail tips.
Maybe it’s worth practicing your surprised face.


You Might Also Like
How to Use TikTok’s Verified Business Account Features and Local Feed
Are you struggling to reach local customers on TikTok? Wondering whether switching to a business account is worth the effort?...
How to Sell AI Services Without Selling Your Soul
Are you sitting on genuine AI expertise but unsure how to turn it into actual revenue? Wondering whether you need...
Improving Customer Experience: How to Increase Revenue and Profitability
Are you spending most of your marketing budget chasing new customers while the ones you have are leaving? Do you...
The AI Tool Stack That Saves Creators Hours Every Week
Are you wasting time chasing every new AI tool that drops, only to feel more overwhelmed and less productive than...








