LinkedIn Rolls Out New Newsletter Metrics

LinkedIn has added two new metrics for newsletter creators in the app, with “email sends” and “email open rates” now available via your newsletter analytics page, providing more ways to measure the performance of your communications.

LinkedIn has long provided data on overall article views, as well as new subscribers gained. But this week, it’s added two new metrics to its newsletter data set:

• Email sends – The number of subscribers that have received an email for this article.
• Email open rate – The percentage of subscribers that have opened the email sent for this article. This number is an estimate and may not be precise.

These are valuable additions, which could help LinkedIn newsletter creators better target and optimize their approaches, by providing more insight into what’s resonating with their email list.

LinkedIn newsletters continue to gain traction, with the platform reporting last July that newsletters had seen a 47% increase in engagement over the preceding year, while there are now more than 184,000 newsletters being published in the app.

That could present new opportunities for professional outreach and branding, while you can also now pay to promote your newsletter, or to sponsor a creator’s LinkedIn newsletter send.

The additional data points will facilitate more planning and strategy on this front, adding to LinkedIn’s existing data points, which also include insights into impressions, engagements, subscriber demographics, and more.

It’s a good update, which could be of significant value to the many LinkedIn newsletter creators.

You can learn more about LinkedIn’s newsletter metrics here.