Gmail’s new ‘Manage subscriptions’ tool will help declutter your inbox

Google announced on Tuesday that it’s launching a new Gmail feature that is designed to help users easily manage their subscriptions and declutter their inboxes. The new “Manage subscriptions” tool is rolling out on the web, Android, and iOS in select countries.

With the new feature, users can view and manage their subscription emails in one place and quickly unsubscribe from the ones they no longer want to receive.

Users can view their active subscriptions, organized by the most frequent senders, alongside the number of emails they’ve sent in the past few weeks. Clicking on a sender provides a direct view of all emails from them. If a user decides to unsubscribe, Gmail will send an unsubscribe request to the sender on their behalf.

“It can be easy to feel overwhelmed by the sheer volume of subscription emails clogging your inbox: Daily deal alerts that are basically spam, weekly newsletters from blogs you no longer read, promotional emails from retailers you haven’t shopped in years can quickly pile up,” Chris Doan, Gmail’s Director of Product, wrote in a blog post.

Users can access the new feature by clicking the navigation bar in the top-left corner of their Gmail inbox and then selecting “Manage subscriptions.”

It’s worth noting that the launch of the feature doesn’t come as a surprise, as some users spotted the tool back in April.

Manage subscriptions joins Gmail’s other tools that are designed to declutter your inbox, such as the one-click unsubscribe tool that rolled out last year. The feature allows users to unsubscribe from emails using a simple “unsubscribe” button, getting rid of the need to navigate through websites or the bottom of emails when looking to unsubscribe from promotional and newsletter content.

Google says the new feature will begin rolling out on the web starting Tuesday, with Android and iOS users starting to receive it on July 14 and July 21, respectively. It may take up to 15 days from the start of the rollout for the feature to reach every user, the company says.

The Manage subscriptions feature is available to all Google Workspace customers, Workspace Individual Subscribers, and users with personal Google accounts.