Facebook now lets creators get paid for views on stories

Facebook is rolling out the ability for creators to earn money for views on public stories. The new monetization option is available globally to creators who are part of the Facebook Content Monetization program.

With this new monetization option, creators can earn money from content that they are already producing and sharing if they post it to their Facebook story. For example, if a creator makes a recipe video or reel, they can share a snippet of it to their story. They can also earn money by posting story content about their everyday lives like they normally would.

A spokesperson for the company told TechCrunch in an email that stories payouts are driven by the performance of content, and that creators can start earning money without having to reach a specific threshold for views.

By bringing monetization to stories, Facebook is giving creators an additional revenue stream as a way to encourage more content creation on the platform. The launch comes as Meta has been luring TikTok creators over to Facebook and Instagram with the promise of cash bonuses, content deals, and support to grow their communities.

Creators who are part of the Facebook Content Monetization program and have turned on content monetization don’t need to do anything else to activate story monetization.

Facebook launched the Content Monetization program last year to merge its In-stream ads, Ads on Reels, and Performance Bonus programs into one. After experimenting with Stories monetization for select beta participants, the social network is now bringing the monetization option to everyone in the program.

Millions of creators were invited to join the program in 2024, and Facebook says it plans to offer open enrollment sometime this year. In the meantime, creators who aren’t part of the program can express interest in an invite through the program’s website.

Facebook revealed last October that creators earned over $2 billion on the social network in 2024, and that payouts for Reels and other short videos grew over 80%. Since introducing monetization opportunities back in 2017, Facebook has paid more than 4 million creators.