Whenever I think about brand awareness, I think of companies like Apple, Nike, and Trader Joe’s. Have you ever heard people refer to themselves as “Apple people,” “Nike people,” or “Trader Joe’s” people? That’s what brand awareness does. It embeds...
Imagine the leaders that inspire you. Each is likely unique, with a different style they use to meet goals, motivate,...
Google’s firm grip on the search engine market is a marketer’s dream — and nightmare. Commanding nearly 92% of the...
Contrary to popular belief, companies don't sell products — they sell branding. They sell experiences, feelings, and ideologies. Businesses with...
Knowing about copywriting is great, but nothing beats excellent copywriting examples at your fingertips. When I need to get inspired,...
I follow various content creators on social media and visit their platforms frequently. I often notice some will mention affiliate...
If you want to find the best time to post on Instagram, you're probably trying to get the highest engagement....
As a digital marketing expert, I’ve tried several strategies over the years. And one thing I’ve learned is that marketing...
One of my favorite Super Bowl commercials is 2020’s Boston-set “smaht pahk” ad, which heralded Hyundai’s self-parking feature. Rachel Dratch’s...
Welcome to Trends, a weekly newsletter with the zestiest business trends and actionable insights for entrepreneurs. So you’re cruising along...
