Contrary to popular belief, companies don't sell products — they sell branding. They sell experiences, feelings, and ideologies. Businesses with amazing brands like Coca-Cola know exactly what experience they want customers to have when they make (or consider) a purchase....
Knowing about copywriting is great, but nothing beats excellent copywriting examples at your fingertips. When I need to get inspired,...
I follow various content creators on social media and visit their platforms frequently. I often notice some will mention affiliate...
If you want to find the best time to post on Instagram, you're probably trying to get the highest engagement....
As a digital marketing expert, I’ve tried several strategies over the years. And one thing I’ve learned is that marketing...
One of my favorite Super Bowl commercials is 2020’s Boston-set “smaht pahk” ad, which heralded Hyundai’s self-parking feature. Rachel Dratch’s...
Welcome to Trends, a weekly newsletter with the zestiest business trends and actionable insights for entrepreneurs. So you’re cruising along...
I’ve been breathing life into email campaigns since 2007 when the iPhone was the newest thing on the block. Even...
Whether commuting by car, bus, or train, I find myself watching the world — and billboard ads — go by....
