Automated email segmentation uses dynamic rules and real-time data to group contacts automatically, eliminating manual list updates while boosting campaign relevance. By connecting unified customer data, you can build segments that update based on behavior, lifecycle stage, or engagement, and...
As a marketer and consumer, few can explain the impact of AI personalization quite like yours truly. I’ve created (and...
When I joined HubSpot, I stepped into a rare position. I had already spent years as a customer, learning how...
AI has drastically changed the marketing industry. From remapping the buyer's journey to changing the way we analyze data, to...
Over the last five years, the business world has undergone a more dramatic transformation than it did in the entire...
At the start of my marketing career, I managed two small email lists and quickly discovered why email marketing delivers...
Lights dim. Sounds hush. The aerialist spins into the air. Sequins sparkle in the warm light of a followspot, and...
“I think we're moving into a space where most beauty companies are tech companies,” says Maya Smith. It’s a striking...
When I saw a LinkedIn post from today’s master declaring, “Marketing’s job is not to drive revenue,” I did a...
Loop marketing represents a fundamental shift from traditional linear funnels to a continuous growth engine, where every customer interaction creates...
