FINANCE

FINANCE

Cracker Barrel’s first rebrand in nearly 50 years backfired. The company’s stock lost nearly $100 million after introducing a more minimalist look

One Americana brand isn’t getting the barrel-of-monkeys response they were hoping for when launching their new logo this week.  Cracker Barrel—one of the most iconic restaurant chains in America, deeply rooted in Southern food and hospitality—this week revealed a new...

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