Apple is falling behind in the race to transform Siri into an AI assistant that’s as powerful as its competitors. As consumers grow more impatient, Apple is considering using another company’s tech instead of developing its own.
Apple is now exploring a partnership with Google, its most direct competitor in the smartphone business, according to Bloomberg editor and Apple insider Mark Gurman.
The company previously approached OpenAI and Anthropic for similar discussions about using their technology to power Siri, and reportedly, Google has begun training a model that could run on Apple’s servers.
Apple is not expected to make a decision about whether to bring on a partner for the Siri revamp for another several weeks.
We’re always looking to evolve, and by providing some insight into your perspective and feedback into TechCrunch and our coverage and events, you can help us! Fill out this survey to let us know how we’re doing and get the chance to win a prize in return!
Mastodon is making its decentralized social network easier to use with its latest revamp
Mastodon is making changes in the hopes of making its social networking service more appealing and easier to use, especially...
Zipline snaps up another $200M to fuel its drone delivery expansion
U.S. autonomous drone delivery and logistics startup Zipline has raised another $200 million, adding to a recent funding round originally...
What happened at Nvidia GTC: NemoClaw, Robot Olaf, and a $1 trillion bet
CEO Jensen Huang took the stage at Nvidia’s GTC conference this week in his signature leather jacket to deliver a two-and-a-half-hour keynote, projecting $1...
Apple rolls out first ‘background security’ update for iPhones, iPads, and Macs to fix Safari bug
Apple has published its first “background security improvement” update to patch a security bug in its Safari web browser on...
