Are you one of Reddit’s 400 million or so weekly active users?
The platform likely sees more usage than you’d expect, with many people now turning to Reddit for real, human insights on a range of topics, products, news stories, and more, with the platform’s crowd-sourced up and downvote system helping to amplify the most relevant, valuable responses in each of its subreddit communities.
The rise of gen AI has expanded Reddit’s value in this respect, because now, so many platforms are being flooded with AI-generated content, making them feel less genuine, and less honest, in many respects.
Reddit’s communities are lively, knowledgeable, and active, providing significant benefits for those seeking out informed opinions, on virtually anything that you can think of.
As such, it could be worth tuning in.
You can find the best subreddit communities relevant to your business and/or interests by using Reddit’s Pro tools, but the below infographic from Visual Capitalist provides a more basic overview of the most popular topics, by community, in the app.

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