Tammy Nam joins AI-powered ad startup Creatopy as CEO

Creatopy, a startup that uses AI to automate the creation of digital ads, has brought on a new CEO: Tammy H. Nam.

Nam was previously COO and CMO at photo-editing startup PicsArt, and before that the CEO of video streamer Viki. She told TechCrunch via email that Creatopy was looking for a US-based executive who knows how to scale early-stage startups, has worked with European founders (the product was first developed in Romania), and understands marketing tech.

“Fortunately, I fit that bill,” she said.

Nam is also joining the Creatopy board, while the startup’s previous CEO Dan Oros has stepped into an advisory role.

The startup announced a $10 million Series A led by European VCs 3VC and Point Nine last year. In a statement, 3VC partner Eva Arh described Nam as “one of the best operators I know.”

Between February 2024 and February 2025, the company claims to have grown mid-market and enterprise revenue by 400%, with much of that growth coming in the past six months. Customers include AstraZeneca, NASCAR, and The Economist.

“What’s remarkable about Creatopy — especially for a relatively unknown company — is our ability to land major enterprise customers in demanding industries like pharma and banking,” Nam said.

She added that customers love the product for “our intuitive interface, unique product capabilities, and excellent customer service.” In fact, she suggested that as large language models become “ubiquitous,” Creatopy differentiates itself based on its “ability to understand customer needs and deliver — perhaps ironically — high-touch value on top of the AI.”

Nam also described brand safety as a “top priority,” with marketing managers uploading brand kits during account setup, and those kits ensuring that every AI-generated ad adheres to their brand guidelines.

“Our AI doesn’t replace strategic thinking; it amplifies it,” she said. “Some of our customers have reported a 10x or more increase in productivity because we eliminate the tedious, manual work of generating hundreds of ad variations across sizes, formats, languages, etc.”