An image shows people screaming behind yellow paint splotches.

Image: Kotaku / Ollyy (Shutterstock)

Last week, thanks to the Final Fantasy VII Rebirth demo, some old video game discourse returned and overtook social media: The use of yellow paint to mark certain in-game objects or ledges. All it took was a now-viral tweet of Cloud climbing some yellow rocks in the new demo and a comment about how yellow paint was a “virus” and, bam, the debate is raging all over again. Like a comet returning for another scheduled pass by Earth, the yellow paint topic has once again predictably appeared, leading to endless takes, jokes, threads, opinions, and arguments. Why is this topic so incredibly capable of sucking in everyone around it for days or weeks on end? Well, it’s not really because of the paint, but everything the yellow splotches represent. – Zack Zwiezen Read More





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