This panel addresses how social media supplements or confounds traditional information sources and practices in our increasingly complex world. What new opportunities or challenges are likely to emerge by marrying traditional data sources with social media in a broad set of areas, including customer service, advertising, marketing, brand affinity, or even homeland security? What are the best ways to successfully extract insight from a diverse, real-time and expanding “big data” universe?

Moderator: Laurie Baird, Georgia Tech
Radhika Subramanian, Emcien
Eric Gilbert, Georgia Tech
Mike Hess, The Nielsen Company
Polo Chau, Georgia Tech


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